• Redemption Rates Poll

    How have the redemption rates of your coupon offers changed in the past year?

  • Market Research

    As part of our commitment to Intelligent Media Delivery, we provide proprietary and syndicated resources 24-7.

    As consumer habits and trends rapidly change, Valassis gives you everything you need to stay updated and informed. Highlights include:

    • Recent learnings about consumer demographics
    • Prosper reports highlighting your area of business
    • Calendar of Events
    • Success Stories demonstrating winning marketing programs
    Sneak Peek - Just a few of the updates made this quarter:
    • General Marketing - Prosper Insights & Research
    • GDM - Advertising Readership & Response
    • Food Service- Media Influence

    Webcast:
    Directions in Digital

    Valassis' digital media leaders share knowledge and key insights that will enable marketers to succeed in digital:

    Jim Parkinson, E.V.P., Chief Digital & Technology Officer
    Greg Bogich, Sr. V.P., Digital Media
    Sue Twombly, Director of Marketing, Digital Media

    The digital world is moving faster by the day. Consumers are in the lead, and marketers are constantly challenged not only to catch up, but to get one, two and three steps ahead. Marketers and agencies are finding that what was reliable yesterday, is no longer working today. They're on a steep learning curve with the variety of new digital media channels, devices and apps.

    What does the future hold for digital marketing? What can marketers do to optimize targeting, consumer experience, media integration and measurement to ensure they are getting the most out of their marketing initiatives and budget? This webcast will map out corresponding considerations that can guide planning and campaign execution, such as: Data & Privacy; Technology & User Experience; Media Integration

    Find out how Valassis will effectively navigate you through the rapidly evolving media landscape, so you can win in digital for your brand and business.

    View Webcast

    Research

    How are consumers spending their savings?
    Practical wins out over splurging

    Spending Coupon Savings
    Source: RedPlum Purse String Survey, 2011.

    Learn More

  •    Target Map

    Targeting Demo

    Whether you want to cover the entire country or focus on specific neighborhoods, we can hone in on the best ZIP Codes (newspaper) and sub-ZIP codes (shared mail) to achieve your objectives.

    Learn More

  • Case Studies

    Case Studies

    Learn why clients turn to Valassis when it comes to delivering value.

    View Library

  •       infographic-american1

    Source: How America shops and spends, NAA,2011