Overwhelmed with your underutilized big data, mobile-first data, transactional, geo-demographic, behavioral data, etc.? Valassis has an uncanny ability to select and synthesize the data that actually matters for identifying and activating real buyers anywhere. See how we connect the appropriate online and offline data intelligence to create relevant, effective, integrated media plans.
Marketing’s Top 5 priorities for 2016 (choose all that apply)
Customer Centric Focus
Omni-Channel/ Cross-Channel Promotion
C-Level 2016 Marketing Study, Black Ink ROI
We offer a unique concept of targeting Consumer Trade Areas (CTA’s) that revolves around the consumer rather than a store location or Retail Trade Area (RTA).
To minimize waste and maximize results, we segment ZIP Codes, where significant diversity can exist, into our own Advertising Targeting Zones (ATZ’s) or neighborhoods, where concentrations of people matching your profile live. This is the key to scalability as well.
Proven to work. Learn why and how to personalize your online and offline programs consistently — to build relationships without going broke.Get Guide
Now possible – thanks to an exclusive, ingenious capability that we call Valassis Apio. It infuses offline and online, mobile-first data – allowing you to achieve a unified consumer profile and integrated media plan. Ultimately delivering:
Merges online + offline data to create true audience profiles
Ties device/signal to a home ATZ to reveal prospect-rich neighborhoods
Stay connected to the same consumer providing influence via a unified, cross-channel media campaign
Infuses insights pre-, during and post-campaign to optimize performance
— Restaurant Leadership Conference Panelist, 2015
Marilyn Nicholson, President & Chief Strategist, MLM Marketing
Let us know what you’re looking for to grow your business. We drive improvement through data-infused campaigns.
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